In this phase, you'll discover your passion, assess the financial potential of your concept, and choose a business model that aligns with your aspirations and lifestyle.

YOU'RE IN THIS PHASE IF:

You haven't yet come up with a business idea, or if you have one, you're not sure how to go about it.

You have a rough idea but don't have a website, clients, or an established business.

You haven't systematically confirmed the viability of your idea.

You haven't acquired any clients or customers.

WHAT TO FOCUS ON:

Confirm the viability of your business idea.

Conduct market research.

Gather feedback from potential customers.

Choose your business model.

WHEN TO PROGRESS TO THE NEXT PHASE:

You have a defined business niche.

You also have a clear insight into who your potential clients will be.

You have a plan of how you will monetize your business.

In the create stage, you'll create your online presence. This involves designing a logo, setting up your website, launching your social media platforms, and establishing a business workflow.

YOU'RE IN THIS PHASE IF:

You've confirmed that your business idea is viable, but you haven't finalized your branding.

You either don't have a website yet, or it needs a significant update.

You haven't maintained your social media networks, or you don't have any.

You lack a structured business workflow.

You don't have paying clients yet.

WHAT TO FOCUS ON:

Name your business.

Craft your brand identity.

Launch your website.

Set up your social media.

Develop your products and services.

Create your content calendar.

Establish a solid workflow.

WHEN TO PROGRESS TO THE NEXT PHASE

You have established paid offerings

You have launched your website and social media profiles.

You have secured your first paying customer.

During the grow phase, you'll concentrate on growing your audience, producing original content, increasing traffic, expanding your email list, and making more sales.

YOU'RE IN THIS PHASE IF:

You have between 100 and 5,000 email subscribers.

You consistently publish original content every week.

Your total social media following ranges from 100 to 10,000.

You're generating revenue (or are close to it), but it's not yet sufficient to replace your salary.

WHAT TO FOCUS ON:

Consistently produce original content.

Increase your social media following.

Expand your online audience.

Grow your email list.

Attract organic (free) traffic.

Gain more visibility.

Secure customers.

WHEN TO PROGRESS TO THE NEXT PHASE

When you have a minimum of 3,000 email subscribers.

When your social media engagement is organic and your follower count is increasing naturally.

When you have a clear grasp of your clients' wants and needs.

When you're generating sufficient revenue to focus on your business full-time.

In the scale phase, you're concentrating on expanding your team, enhancing overall team efficiency, gaining media exposure, and significantly scaling up your offerings.

YOU'RE IN THIS PHASE IF:

You have over 5,000 email subscribers, and your list is expanding naturally.

You're earning enough revenue to devote yourself to your business full-time.

Your business is gaining steady momentum month after month.

You have over 10,000 social media followers in total, and both your audience and engagement are increasing organically.

You have a sufficient number of customers to maintain your monthly income.

WHAT TO FOCUS ON:

Introduce automation to the mix.

Inject paid traffic into your funnels so you can scale them up.

Outsource as many tasks as possible.

Create more paid offers.

Amp up your customer support.